Our story

Let's raise the bar together!

Our mission: Making 100% natural skincare the norm.

Without nature, there would be no oxygen, no food, no life. Yet, we're drifting further and further away from it. At Nature Bar, we believe that true beauty comes from living in harmony with nature. That's why we make 100% natural skincare products that are good for you and the planet.

Our story

Nature Bar originated from a simple search for calendula cream. Marlies' mother used to apply it to every scratch or cut knee. During a trip far from home, she realized how special nature is and how far removed she was from it. Today, Marlies knows calendula = marigold. And she grows it herself in harmony with nature.

This personal experience led to Nature Bar: a brand that makes 100% natural, mainly organic skincare products. Handmade in Amsterdam, in harmony with nature.

2020: Start in our own kitchen

Soap making is truly a craft, which means a lot of testing, testing and more testing.

2021: Stronger together

Jaros is part-time taking over the soap production at our first soap workshop in Amsterdam's Red Light District. Marlies has also been nominated for the Sustainable Young 100, a great honor.

2022: Growth growth growth

Marieke Eyskoot visits our new soap store with the TV show "BinnensteBuiten". Marlies is nominated for the Sisley Smart Sustainable Award. We grow to 100+ points of sale in the EU and 2,000 customers.

2023: A tough year

Due to Marlies' mother's illness, the focus shifted elsewhere. This is where the vegetable garden was created, allowing us to spend more time together in nature. We're ending the year on a high note with a beautiful new building on Prins Hendrikkade in Amsterdam.

2024: Flow and growth

A beautiful new retail and production space in De Hallen Amsterdam. Nature Bar is expanding its product range. Besides soap, they now also offer body butter, face serum, lip balm, and bath salts. Jaros is now making all Nature Bar products full-time.

Partners

In harmony with nature.

Every year, 125 million citrus peels are discarded in the Netherlands.

Even though they are rich in vitamins and antioxidants.

In nature, there is no waste: everything is part of a smart ecosystem. Leaves that fall in autumn become nutrients for the soil. It is precisely this principle that inspires us at Nature Bar. By upcycling ingredients like orange peels, coffee grounds, and Christmas trees in our skin care products, we connect with nature's rhythm. For us, upcycling isn't a trend, but a logical step in living and doing business in harmony with nature.

Artisanal made in the Netherlands

100% natuurlijk

Vegan and cruelty-free

Upcycled ingredients

PLASTIC FREE

Free from microplastics

Plastic Free

Did you know that 9 out of 10 cosmetics contain microplastics?

Ironically, the cosmetics industry is one of the most polluting industries.

A bottle of shampoo or shower gel is made up of 80% water. The remaining 20% is often made up of highly processed chemicals such as mineral oils, microplastics, parabens, and silicones.

Every year, approximately 120 billion pieces of plastic cosmetic packaging end up in landfills worldwide, only a fraction of which is recycled. This has to change.

We don't participate in that kind of nonsense. Because that's not what your skin and our planet need.